Saturday, April 11, 2020

How we’re building the digital party infrastructure Democrats need to win in November:

The way we're going to win this election is by making smart investments early -- when they matter most.
DemocratsJoin us.

Right now, the DNC is shifting its campaign strategy online in the face of the coronavirus pandemic -- training thousands of people in digital organizing, reserving millions in ads, and texting out the vote in must-win races.

We're also learning that the Trump campaign is ramping up its online operation -- spending $24 million on Facebook in March alone. That's even scarier when you remember his campaign and the RNC raised over $400 million last year.

It's never been about outraising or outspending Trump. But it's especially critical we keep pace during this uncertain time of the campaign. We're tirelessly scaling up our digital operation -- something that's become increasingly critical in these last few weeks -- but we need your help to make it happen.

I'm asking, Pat: Will you pitch in $7 today to help us scale these programs and other organizing, data, and technology initiatives to help Democrats win up and down the ballot?

Believe me when I say that staying laser-focused on our digital strategy will be key to a Democratic victory in November -- and your investment today will help us do just that. Here is what the DNC is doing right now to set our party up for success:

  • Unprecedented online advertising: The DNC just announced that we're reserving $22 million in strategic digital advertising in battleground states. This is a historic investment, and it will be worth every dollar.
  • Ramping up our digital organizing efforts: Our digital organizing team has been hard at work running digital organizing webinars that teach volunteers about the online resources folks can use to stay involved from home. Just last month, they trained more than 4,000 volunteers.
  • Text out the vote: We know that people organize their own communities best, which is why we've been recruiting volunteers to help with our texting campaigns. In the midst of COVID-19, we're using virtual communication to spread information and build relationships with voters all over the country.

Investing in these programs now, early on, is essential to building the strong party infrastructure crucial to a Democratic victory. Donald Trump and the RNC may be outraising us, but if we utilize our resources wisely and create a rock-solid national strategy, we have a real chance of winning the general.

Donate $7 today to power the critical digital initiatives and other programs our presumptive nominee and Democrats down the ballot will need to win in November.

Thanks for your support,

Patrick

Patrick Stevenson
Chief Mobilization Officer
Democratic National Committee


















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